Google Ads & SEO/GEO Specialist

About WorkZen

WorkZen is a field service management platform built for home-services businesses — HVAC, roofing, garage doors, plumbing, electrical, and the rest of the trades. We help service business owners replace the spreadsheets, sticky notes, and missed calls with one calm, simple system for scheduling, dispatching, estimating, invoicing, and client management.

Our core team is based in Thailand and works across the US and Canada markets. We're a small, focused crew — short feedback loops, no bureaucracy, and a strong opinion that good marketing is honest marketing.

The Role

We're hiring one Google Ads & SEO/GEO Specialist to own paid search and organic acquisition across multiple home-services accounts. Both sides of the house — you're not the "ads person" who hands off to the "SEO person." You're both.

A few things to set expectations:

• One person, not an agency. We've worked with agencies. We'd rather have one expert who knows our accounts deeply and stays for the long haul. That's the relationship we want.
• Full-time commitment. This isn't a "squeeze us in between three other clients" role. You'll be focused on these accounts.
• You decide the strategy. We'll tell you the business goals. You bring the playbook. We're not going to micromanage your bidding strategy or your keyword maps.
• Home services is the whole vertical. Every account you work on will be in the trades. If you've already learned what an emergency-HVAC CPC looks like at 2am, you'll feel right at home.

What You'll Do

• Run Google Ads. Search and LSA, across multiple accounts. You own the build, the optimization, the budget pacing, and the results.
• Own SEO end to end. Keyword research, on-page, technical, content briefs for our writers, internal linking, schema, the whole stack.
• Lead our GEO strategy. AI search engines are sending real traffic now. You'll figure out how to structure pages, build citations, and shape content so ChatGPT, Perplexity, Gemini, and Claude actually surface our clients.
• Set up conversion tracking. Goals, events, attribution windows, server-side where it makes sense. You'll know what's working because you built the measurement.
• Run weekly experiments. Bidding strategies, ad copy variants, landing page tests, audience segments. Document what you learn.
• Report plainly. Once a week: what's working, what isn't, what you're changing. No fluff dashboards nobody reads.

Who You Are

• You've run Google Ads at scale — multi-account, multi-budget, real money. Not a side hobby.
• You've shipped real SEO work — not just audits and recommendations, actual rankings and traffic you can point to.
• You've worked LSA specifically — verification, dispute management, lead quality, the whole song and dance.
• You're curious about GEO — you've been paying attention to how AI search is changing visibility, and you have early opinions on what works.
• You understand home services. Or you're hungry to specialize and you can show us you can ramp fast.
• You're direct. You tell us when something we're asking for is a bad idea.
• You're self-directed. You don't need a manager pinging you for updates.
• You're based in or near South East Asia so we can have real conversations during overlapping hours.

Why WorkZen?

• Real ownership. You're not the seventh marketer in a stack. You're our marketer.
• One vertical, deep. Every account, every keyword, every landing page is for a service business. You'll get sharper every month.
• A team that ships. Engineering, content, and design move fast and trust you to call the marketing shots.
• No agency theater. No status decks, no "executive summaries," no rebadged junior account managers. Just the work.
• Long-term by design. We're hiring for years, not months. The longer you stay, the more leverage you build.

How to Apply

Click the "Apply Now" button below. In your cover letter, please include:

1. Two or three accounts you've run that you're proud of — ideally in home services. Tell us what you walked into, what you changed, and what happened. Numbers help. Be specific.
2. Your LSA experience — how many accounts, what verticals, what you've learned about lead quality.
3. One opinion on GEO that you actually believe. Doesn't have to be right. Just real.
4. Your timezone and how many overlapping hours you can offer with Thailand (UTC+7).

We review every resume. If your background looks like a match, we'll reach out to take the conversation further.