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Understand the Lead Response Time Report

All plansBeginner4 minutesUpdated August 23, 2026

Go to Reports > Lead Response Time, pick a date range, and click Run Report. Response time is measured from when a lead enters WorkZen until a team member claims it. The SLA target comes from the thresholds you set in Lead Settings.

Speed wins leads. This report tells you, in hours and minutes, how quickly your team actually picks up new leads, and who or what is slowing you down.

Run the report

Go to Reports > Lead Response Time. Pick a date range, choose a Group By, and click Run Report.

What the numbers mean

Four summary cards top the report:

CardWhat it counts
Avg Response TimeAverage time from lead creation to claim
Within SLAShare of leads claimed inside your SLA threshold
Response RateShare of leads that got claimed at all
Total LeadsLeads created in the range

The SLA threshold is yours to define: it comes from the alert thresholds in Lead Settings, not from a number we picked for you.

The three tabs

  • Overview: the Response Time Trend in Hours and the Response Time Distribution, so you can spot whether a slow average is a habit or a few outliers.
  • Details: the Lead Response Details table with Lead Date, Lead Name, Source, Claimed By, Response Time, and SLA Status for each lead.
  • Breakdown: Response Time by User and Response Time by Lead Source. The source view often surprises: a channel that delivers leads at night will look slow unless someone is on duty.

Who can see it

Users need the financial reports permission, which covers the whole Reports area. See roles and permissions.

Frequently Asked Questions

The clock starts when the lead is created in WorkZen (from a form, widget, call, or manual entry) and stops when a team member claims it. Unclaimed leads count against your Response Rate.
From your lead alert thresholds in Lead Settings. A lead claimed within the first threshold counts as within SLA; you can change the threshold any time and re-run the report.
Lead conversion drops sharply with every hour a lead waits. Pair this report with the Lead Conversion Report to see whether faster responses are turning into more won work.

This article answers:

  • How fast does my team respond to leads?
  • How do I measure lead response time?
  • What counts as within SLA in WorkZen?
  • Which lead sources get the slowest response?

Still have questions?

Browse the help center, or jump in and see it for yourself. WorkZen is free to get started.

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